Juliana Kévia
A story built one client at a time.
Juliana Kévia’s journey spans decades of work, clients, change, and continuous learning.
Meet your stylist
A life dedicated to caring for hair.
Juliana began her career in Minas Gerais and now serves clients in Massachusetts. Along the way, generations of clients helped shape an approach grounded in listening, technique, and honesty about what is possible for every strand.
Before any service, she looks at the hair: texture, structure, chemical history, and the client’s routine. Conversation comes first; technique follows. The goal is a result that stays beautiful after the photo: coherent, healthy, and realistic to maintain every day.
Specialties
- Women’s haircuts
- Color and highlights
- Highlights and color correction
- Curly hair
- Hair treatment and repair
- Service in Portuguese and English
Journey
From Minas Gerais to Massachusetts.
Minas Gerais
The beginning in Minas Gerais
Juliana began building her relationship with the profession in Minas Gerais. Caring for hair became a career grounded in practice, observation, and closeness with every client.
São João Evangelista
Moça Bonita Salon and JK Beauty Institute
In São João Evangelista, Juliana led her own studio, first known as Salão Moça Bonita and later as Instituto de Beleza JK. There she consolidated her experience and served different generations of clients.
Massachusetts, USA
A new chapter in Massachusetts
Moving to the United States opened a new professional chapter. In Massachusetts, Juliana continues her work with cuts, color, highlights, and treatments, carrying with her the experience built in Brazil.
Philosophy
Every head of hair calls for a different reading.
Before choosing a technique, Juliana seeks to understand each client’s hair, routine, and desired result. Hair assessment, service history, and realistic maintenance all inform the decision. The goal is a coherent, responsible result that can be maintained.
- Listening
- Assessment
- Technique
- Personalization
- Hair health
- Maintenance guidance
The country, the space, and the challenges changed. The care, dedication, and commitment to every result remained.